Coaching for Lawyers in Private Practice

Leadership & Business Growth

Our team knows first-hand the type of support that works for lawyers in private practice. We understand how lawyers think about their time and the importance of growth. Our coaching is designed to get right to the heart of our clients’ most complex challenges. We leverage our training in neuroscience-based coaching tools to help our clients get clear on their goals and move forward with intention.

Each of our coaches have practiced law for 15-20+ years, with experience in leadership both in private practice and in-house. We know what it takes to balance the competing demands of business development, client service, leadership, and execution of top-notch legal work. Our experience informs our coaching in unique ways, providing our clients with the clarity and perspective they need to achieve real growth.

Credit: clips from our conversation with Steve Fretzin on Be That Lawyer:: https://fretzin.com/blog/escaping-the-friend-zone-and-building-a-real-book-of-business/

Business Development Coaching

Law firms and their lawyers share a common goal: business growth and strong leadership. Our founder, Lauren Paxton, knows this dynamic well. Lauren built a substantial book of business in private practice, working with Fortune 500 companies, C-suite executives, and public figures. Our team draws on that experience, helping lawyers build and expand their practices in a way that is authentic, sustainable, and tailored to each attorney.

Common BD Coaching Topics:

  • Building a personal brand and identifying ideal clients

  • Planning a BD strategy around each attorney's natural strengths

  • Getting comfortable “making the ask”, closing business, and overcoming fear of rejection

  • Expanding and retaining current client relationships

  • Cross-selling and collaborating internally within the firm

  • Embracing technology and making AI work for you

  • Creating sustainable habits that fit a full client workload

  • Authentic Leadership & Effective Delegation

  • Law Firm Senior Management, Succession Planning

In our clients’ words…

Uncover Hidden Growth Areas

& Find A More Productive Approach

“Lauren helped me uncover key growth areas that I wasn't even aware of. She identified alternative, more productive ways to think about and analyze particular issues I was facing in my career.”

- Practice Leader, Boutique Firm

Get Your Team Clear on Priorities & Managing Time

“Lauren delivered a program during our Firm's Summer Retreat that addressed topics around lawyer wellbeing and professional effectiveness. Her approach helped our lawyers reflect more intentionally on how they manage their time and prioritize their energy, connecting these personal habits directly to the broader goals of legal ethics, client service, and sustainable practice.”

- Managing Partner & Head of Executive Compensation Practice

Reconnect and Recommit to Core Values

“Working with Lauren was a valuable investment of my time and energy. The experience opened me to exploring new perspectives on topics that were standing in the way of my professional advancement. Through our time together, I found the space to reconnect and recommit to core values and to explore matters that challenged my professional integrity. I would encourage anyone considering coaching to explore working with Lauren. It was such a delight - it’s a gift that keeps on giving.”

- Senior Partner, Private Equity

Get to the “Heart of the Matter”

“Lauren has this remarkable ability to listen deeply and then make thoughtful observations that cut straight to the heart of what I was really grappling with, often things I was only subconsciously aware of and hadn't fully articulated yet. Her empathy and genuine investment in my success and overall happiness made the process not just productive, but actually enjoyable.”


- Corporate Lawyer in Transition

Accomplish Goals With Easy Steps

“Lauren is informative, creative, and goal-oriented. I learned more about how I am measuring success and some easy steps to start to accomplish my goals, with her help!”

- Managing Partner, Mid-Sized Private Client Firm

Interested in Coaching for yourself or your firm?

Contact us to schedule an introduction.