Business Coaching for Coaches
Most coaches have been trained to coach.
Few have been trained to build a business.
Paxton Consulting coaches and trains coaches on the one thing that can determine whether a practice grows or stalls: how you bring in clients, and how you run everything else. Our founder and the architect of our program, Lauren Paxton, built a business twice - first as a lawyer, then as the founder of Paxton Consulting. This is coaching for the business you are building for yourself.
Navigating to the Right Clients
Even the talented coaches often find themselves undercharging, marketing inconsistently, and holding their business together through effort rather than design. The skills that make many coaches excellent at their craft sometimes hold them back in business development efforts. Business coaching focuses on these areas of growth, including:
Positioning and a personal brand that a discerning client takes seriously.
A referral and relationship strategy that produces clients without cold selling.
Pricing, packaging, and the confidence to name a fee and hold it.
Building a visible presence through writing, speaking, and networking - built on substance, not volume.
Cultivating pipeline you can predict with sustainable growth.
Operations Tailored to Your Work Style.
Business operations coaching focuses on additional areas of growth, including:
Systems for intake, scheduling, delivery, and follow-through that hold under load.
Financial clarity: what to track, what to charge, and what to keep.
Your time as the scarce asset - protected, priced, and spent on the right work.
The decision of what to do yourself, what to delegate, and what to build.
The tools, structure, and habits that let the business run with greater ease.
WAYS TO WORK TOGETHER
More than one way in.
The work matters more than the format. Some coaches want the depth and privacy of one-on-one attention; others do their best thinking alongside peers, or want a specific skill set taught directly. There is a way in for each of them.
One-on-One Coaching - Private and fully tailored.
The deepest and most individual work. Concentrated, confidential, and built entirely around you and your practice. It asks for real investment, of both money and attention, and it is not the right fit for everyone. For those who want it, nothing goes as far.
Group Coaching - Build alongside your peers.
For coaches who would rather learn with others, and want a more accessible level of investment, group coaching delivers impactful substance in a shared setting. Participants benefit from structured group coaching, in addition to the perspective, accountability, and candor of a room of people building what they are building.
