Business Coaching for Coaches
Most coaches have been trained to coach.
Few have been trained to build a business.
With Lauren Paxton | Executive Coach
I coach and train coaches on the two things that can determine whether a practice grows or stalls: how you bring in clients, and how you run everything else. I built a business twice - first as a lawyer, then as the founder of my own coaching practice. This is coaching for the business you are building for yourself.
Navigating to the Right Clients
Talented coaches sometimes undercharge, market inconsistently, and hold their business together through effort rather than design. The skills that make many coaches excellent at their craft sometimes hold them back in business development efforts, including:
Positioning and a personal brand that a discerning client takes seriously.
A referral and relationship strategy that produces clients without cold selling.
Pricing, packaging, and the confidence to name a fee and hold it.
Building a visible presence through writing, speaking, and networking - built on substance, not volume.
Cultivating pipeline you can predict with sustainable growth.
Operations Tailored to Your Work Style.
Systems for intake, scheduling, delivery, and follow-through that hold under load.
Financial clarity: what to track, what to charge, and what to keep.
Your time as the scarce asset - protected, priced, and spent on the right work.
The decision of what to do yourself, what to delegate, and what to build.
The tools, structure, and habits that let the business run with greater ease.
WAYS TO WORK TOGETHER
More than one way in.
The work matters more than the format. Some coaches want the depth and privacy of one-on-one attention; others do their best thinking alongside peers, or want a specific skill set taught directly. There is a way in for each of them.
One-on-One Coaching - Private and fully tailored.
The deepest and most individual work - concentrated, confidential, and built entirely around you and your practice. It asks for real investment, of both money and attention, and it is not the right fit for everyone. For those who want it, nothing goes as far.
Group Coaching - Build alongside your peers.
For coaches who would rather learn with others - and want a more accessible level of investment - group coaching delivers the same substance in a shared setting. You gain not only my guidance but the perspective, accountability, and candor of a room of people building what you are building. Often the peer learning is the point.
Trainings & Workshops
Through trainings and workshops, I bring the business development and operations material to groups and organizations in a focused, practical format - well suited to those who want to build a specific capability rather than enter an ongoing engagement.
A Coach Who Knows the Work
I practiced law for 20 years - a federal prosecutor, a Chambers-ranked law firm partner, and the head of an employment practice - and I built a substantial book of business myself. I ran a practice: its people, its economics, its day-to-day. I then trained as a coach and built this business, and this brand, from the ground up. Today I coach lawyers and executives on business growth for a living, and I run my own firm every day. I am not teaching business development from theory. I am teaching it from having done it, twice.
How I Work
We start with where your practice actually is and what you want it to become, so the work is proactive rather than reactive.
The goal of each session is to leave you with clear action items and a sense that you are making real progress.
The coaching is tailored to your practice and your ambitions. No template, no one-size formula.
I respect what your time is worth, because I am building a practice on the same terms.