Speaking, Training & Workshops

Lauren provides engaging workshops, trainings, and retreats to law firms, legal organizations, and professional associations on a range of professional development subjects. Lauren is also a professional speaker, having delivered keynotes and led programs at human resources, healthcare, and legal industry events.

Program Topics Include:

  • Building a Personal Brand. Clarifying what makes you distinctive and communicating it consistently.

  • Identifying Ideal Clients and Key Relationships. Getting clear on who to pursue, prioritizing the connections that matter, and surfacing opportunities hiding in plain sight.

  • Getting Comfortable Making the Ask. Building the language and confidence to turn relationships into business in a way that feels natural, and knowing when to do it.

  • Planning a BD Strategy. Finding where you naturally excel and building a focused plan around those strengths.

  • Expanding Current Client Relationships. Staying visible between matters and growing existing relationships, often the fastest path to new work.

  • Cross-Selling and Internal Collaboration. Knowing your firm's full capabilities and connecting clients to colleagues in a way that genuinely serves them.

  • Sustainable Habits and Execution. Building BD habits that fit your schedule, broken into small, consistent actions that compound over time.

  • Purpose and Mindset. Adopting an entrepreneurial mindset, and building a sustainable career built on a foundation of purpose and authenticity.

Featured Program: Building a Personal Brand

Personal branding has become one of Lauren's most requested workshop topics, and it is a natural fit for her background. Every professional has a personal brand, whether they are managing it or not. These interactive sessions help lawyers take ownership of how they are perceived, get clear on what makes them distinctive, and learn how to communicate it with confidence. Firms benefit when their people show up at their best.

Lauren delivers these workshops to law firms and legal organizations in formats ranging from a 90-minute introductory session to a full-day program paired with individual coaching. Each one is interactive, grounded in research, and informed by the neuroscience of how the brain forms new patterns. At least half of every session is participant driven, with guided exercises, paired practice, and small group work.

What participants take away:

  • Greater clarity on their Unique Value Proposition, and the language to begin articulating what makes them distinctive

  • A grounded understanding of why authenticity and purpose make a personal brand more powerful and more sustainable

  • A concrete sense of the highest-impact, most comfortable ways to build visibility

  • A personal branding worksheet with prompts, reflections, and next steps to return to after the session

Workshops can be tailored to the goals of the firm and the specific group, whether the audience is special counsel, newly elevated partners, or another cohort of professionals. For groups that want momentum to continue past the workshop, Lauren offers individual coaching that helps participants work through the quieter obstacles standing in the way of execution.

Contact us to request more information

In our clients’ words…

“Lauren has deep legal experience and an ability to connect with others. She met our lawyers where they are and offered insights that were both strategic and grounded in real legal experience.”

- Managing Partner & Head of Executive Compensation Practice

“Lauren's background as an attorney who developed her own book of business provides an additional layer of insight that most coaches are lacking. She really understands the struggles attorneys have and the real life implications of what they are setting out to do.”

- Managing Partner, Private Client Practice

Figuring out how to brand is yet another one of those things that we never learned in law school but that is so important to client and leadership development. Lauren Paxton did a great job of leading us through the thought process of how to authentically and meaningfully engage in self-promotion through brand management. There were many thought-provoking questions, poignant conversations, and laughs."

-Partner, Employment

I’ve attended a fair amount of marketing for lawyers programs over the years and rarely come back with substantive things I can act on. That changed when I attended Lauren Paxton's program on Managing your Personal Brand ... By marrying her years of experience working as an attorney with neuroscience backed coaching training, Lauren delivered many helpful tips at this seminar that I look forward to incorporating into my branding communications."

- Founder, Employment Law Firm