Speaking, Training & Workshops

Our founder, Lauren Paxton, provides engaging workshops, trainings, and retreats to law firms, legal organizations, and professional associations on a range of professional development subjects. Lauren is also a professional speaker, having delivered keynotes and led programs at human resources, healthcare, and legal industry events.

Program Topics Include:

  • Building a Personal Brand

  • Maintaining a Personal Board of Advisors

  • Making Business Development a Habit

  • Strategic Networking

  • Storytelling for Litigators & for Business Development

  • Building a Meaningful & Sustainable Career

Personal Brand

For Lawyers and Law Firm Business Leaders

Personal branding has become one of Lauren's most requested workshop topics, and it is a natural fit for her background. Every professional has a personal brand, whether they are managing it or not. These interactive sessions help lawyers take ownership of how they are perceived, get clear on what makes them distinctive, and learn how to communicate it with confidence. Firms benefit when their people show up at their best.

Lauren delivers these workshops to law firms and legal organizations in formats ranging from a 90-minute introductory session to a full-day program paired with individual coaching. Each one is interactive, grounded in research, and informed by the neuroscience of how the brain forms new patterns. At least half of every session is participant driven, with guided exercises, paired practice, and small group work.

Participant takeaways:

  • Greater clarity on their Unique Value Proposition, and the language to begin articulating what makes them distinctive

  • A grounded understanding of why authenticity and purpose make a personal brand more powerful and more sustainable

  • A concrete sense of the highest-impact, most comfortable ways to build visibility

  • A personal branding worksheet with prompts, reflections, and next steps to return to after the session

Workshops can be tailored to the goals of the firm and the specific group, whether the audience is special counsel, newly elevated partners, or another cohort of professionals. For groups that want momentum to continue past the workshop, Lauren offers individual coaching that helps participants work through the quieter obstacles standing in the way of execution.

Contact us to request more information

Building a Personal Board of Advisors

The Counsel That Shapes Your Legal Career

Lawyers provide counsel for a living, yet the most consequential decisions in their own careers are often made alone. This program shows lawyers how to deliberately assemble a small group of advisors, each serving a distinct purpose, and how to engage them as a durable source of perspective, advocacy, and opportunity.

Participants leave equipped to:

  • Accelerate business development through advisors who sharpen strategy and open doors

  • Distinguish mentors from sponsors, and secure the advocacy that carries weight in promotion and compensation decisions

  • Surface blind spots before they become costly

  • Build and sustain these relationships in a way that respects advisors’ time and endures across a career

Credit: clips from our conversation with Steve Fretzin on Be That Lawyer:: https://fretzin.com/blog/escaping-the-friend-zone-and-building-a-real-book-of-business/

Making Business Development a Habit

A Practical and Accessible Approach to Sustainable Business Growth

Most lawyers know business development matters; the difficulty is doing it consistently amid billable demands, client deadlines, and the pull of urgent work. This program reframes business development as a sustainable habit rather than an occasional burst of effort, giving lawyers a practical, repeatable system that fits within a demanding practice and compounds over time.

Participants leave this program with takeaways on:

  • Building a business development routine that fits the realities of their schedule, measured in minutes rather than hours

  • Replacing sporadic, effort-driven outreach with a steady rhythm that builds relationships and visibility over time

  • Identifying and prioritizing activities with the greatest likelihood of BD success for them

  • Overcome the hesitation and discomfort that so often keep capable lawyers from following through

  • Track progress in a way that sustains momentum and makes growth visible

Credit: clips from our conversation with Steve Fretzin on Be That Lawyer:: https://fretzin.com/blog/escaping-the-friend-zone-and-building-a-real-book-of-business/

Strategic Networking

This program offers an intentional approach to “networking”, designed to help lawyers decide where to invest their limited time, how to turn initial contacts into lasting professional relationships with authenticity (not “sales”), and how to make those relationships a reliable source of referrals and new business.

Participants leave this program with takeaways on:

  • Identifying the people, organizations, and settings most likely to matter for their practice

  • Approaching events and introductions with a clear purpose, so time spent networking produces results

  • Converting first conversations into ongoing relationships through thoughtful, consistent follow up

  • Cultivating referral sources and strengthening relationships with existing clients and contacts

  • Networking authentically, in a way that feels natural rather than transactional

Keynote: Purpose in Practice

Building a Meaningful and Sustainable Legal Career

This address offers lawyers a way to stay connected to a sense of purpose in their careers. Drawing on neuroscience-backed coaching techniques and nearly 20 years of experience in private practice, Lauren explores how a clear sense of professional identity, personal agency, and authentic direction can keep a demanding legal career meaningful and sustainable over time.

Purpose in Practice is an address that has been adapted for all stages in a lawyer’s career, from recent law school graduates through those planning for retirement.

Contact us to request more information.

Lauren’s approach, in our clients’ words…

“Lauren has deep legal experience and an ability to connect with others. She met our lawyers where they are and offered insights that were both strategic and grounded in real legal experience.”

- Managing Partner & Head of Executive Compensation Practice

“Lauren's background as an attorney who developed her own book of business provides an additional layer of insight that most coaches are lacking. She really understands the struggles attorneys have and the real life implications of what they are setting out to do.”

- Managing Partner, Private Client Practice

“Figuring out how to brand is yet another one of those things that we never learned in law school but that is so important to client and leadership development. Lauren Paxton did a great job of leading us through the thought process of how to authentically and meaningfully engage in self-promotion through brand management. There were many thought-provoking questions, poignant conversations, and laughs."

-Partner, Employment

“I’ve attended a fair amount of marketing for lawyers programs over the years and rarely come back with substantive things I can act on. That changed when I attended Lauren Paxton's program on Managing your Personal Brand ... By marrying her years of experience working as an attorney with neuroscience backed coaching training, Lauren delivered many helpful tips at this seminar that I look forward to incorporating into my branding communications."

- Founder, Employment Law Firm